Edgard&Cooper /
This campaign is to raise awareness of Edgard&Cooper's cat food range. Since challenge become a trend, people like posting challenge video either it is meaningful or only for fun. Eating Challenge is a blind tasting challenge. Challenger need to cover their eyes and taste Edgard&Cooper's cat food. They will discover that cat food could be fresh and tasty, which is also safe and good for pets.
People can invite their friends and family to shoot
the video. This attract new customer and cat lover to consider our product. People can have fun and promote Edgard&Cooper at the same time. We are looking more and more to explore the brand and expand the market.
Eating Challenge /
Tagline /
There are strong connection between cat and the owner. When we really love our cat, we want to give our best to them and adore them from the bottom of our heart. Therefore, we would like to ensure the food is safe and good first.
Cat Food Recipes
Three fresh cat food recipes were designed using three flavours of Edgard&Cooper's wet cat food. These recipes are simple to follow and convenience by using our cat food for base ingredient. This project can helps increase the sales figure of cat food directly and also promotes fresh cat food to public.
As our target audience was mainly females. When they want to make something special, pretty and cute for their cat, or there are some celebration like birthday. These recipes are perfect for them. They can take photos and share on social media.
Instagram Promotion /
Instagram posts were made to promote the eating challenge and share recipes with attractive illustrations and cute cat photos. The best place of social media is to interactive with followers. People can jump into a post and swipe left to see more. They can also click into the hashtag to discover more about the campaign and others sharing.
#EatingChallenge #Feedthemfeelgood #Makeusfeelgood
Facebook promotion /
The cover of the home page is always the first place that people could see. It is eye-catching and help to create the whole branding. I designed a special cover for the cat event to draw people's attention. Posts were made to promote the campaign with captions and hashtags.
Keep Our Dream Alive.
When people walk into the store and choose food for their pet, they can get to know the campaign and explore more through website and social media. There is a QR code to scan and linked to the Eating Challenge video. 5% discount will be eiven to challenge participants in their next purchase.